There’s no escaping the artificial intelligence movement. Therefore, many companies are choosing to embrace it. There are certain benefits to using this new technology, including brand growth. “AI-driven tools can help business owners with a wide range of tasks,” says Stephen Nations, VP of digital marketing at Drive Social Media. “From automation to content creation, these innovations are definitely the future of advertising.”
Using the latest in tech to succeed
AI can be intimidating for marketers who haven’t used it before. However, it’s predicted to become more popular as time passes. That’s why brands should start experimenting with it now — so they can decide which options will work best for their unique needs.
How exactly are AI tools helping businesses grow?
Marketing on an individual level
Customers appreciate it when the companies they support care about them. “When businesses get personal, conversions increase,” Nations says. “Something as simple as putting a prospect’s name in an email subject line can greatly increase the chances of them clicking.”
As Drive Social Media explains, artificial intelligence can easily analyze large datasets and use machine learning to understand customer personas more deeply than ever before. These tools can deliver personalized service, product recommendations and more.
Efficiency in all departments
Businesses grow when they work efficiently, and AI can help with that. Manual and routine work that used to take hours to complete can now be done in minutes thanks to artificial intelligence. It can take on repetitive tasks with near-perfect accuracy, reducing errors and saving time and resources. As a result, brands can streamline their operations and focus on more critical tasks.
Product development made easy
“Our clients are always looking for new product ideas or advice on improving their existing offerings,” Nations says. “AI technology can help by reviewing industry trends and customer feedback. It can also identify any gaps in already-developed products.”
Information like this can help companies understand what customers want from their services, and that knowledge is vital in boosting conversions.
Making decisions with confidence
Artificial intelligence can help brands make decisions by reviewing significant datasets in real time. It can make predictions based on analytics, pointing companies in the right direction with their advertising strategies. This allows marketers to make big decisions with more confidence.
Artificial intelligence can help companies thrive
As AI continues to grow in every industry, it will become an essential component of any digital marketing strategy. Brand owners and managers should take advantage of its ability to help with personalization, efficiency and product development. With artificial intelligence, the possibilities are endless. Businesses don’t have much to lose, but they have a lot of growth to gain by using these tools.
Drive Social Media provides powerful marketing solutions, along with a mission to deliver growth-minded partners a minimum of 3X ROI. Drive Social Media’s proprietary ROI-tracking platform, Marketing Milk, and its highly trained team have helped Drive Social Media become one of Inc.’s 5,000 Fastest Growing Companies in America.
The news and editorial staffs of the Chicago Tribune had no role in this post’s preparation.