In a world where the legalization of cannabis is steadily reshaping medical and recreational usage, nuEra emerges as a trailblazer in Illinois. This family-run chain of cannabis dispensaries is not just an early licensee in the state; it’s also spearheading inventive solutions in an industry on the rise.
Since its inception in 2016, originally as NuMed, nuEra has been a key player in Illinois’ rapidly growing cannabis industry. Each of their dispensaries is like Fort Knox when it comes to security — packed with the latest tech like indoor and outdoor cameras, motion detectors and alarms. They even have a licensed security guard on duty during business hours. And it doesn’t stop there; they’re also super rigorous about tracking their products, using a state-required seed-to-sale software to manage everything down to the last detail.
But what truly sets nuEra apart is its rich variety of cannabis strains and products. With offerings that range from indica to sativa and hybrid strains, nuEra has mastered the art of cultivating top-notch cannabis that meets a broad spectrum of consumer preferences. Whether it’s the calming effects of strains like O.R.E.O.Z and Ice Cream Cake or the creative buzz of Don Shula and The Glove, nuEra delivers. Add to that their expanding brand lineup, which includes Interstate 420 and MidWeek Friday, and you have an enterprise that not only offers choices but educates its customers through detailed dosage and effect information.
This November, nuEra is taking things to the next level with the launch of its updated ecommerce platform. Designed to give customers the same educational and personalized touch they’re used to in physical stores, this online initiative aims to make shopping easy and informative right from the comfort of your own screen.
Yet, nuEra’s influence extends beyond mere retail. The company takes its social responsibility seriously, making concerted efforts to employ individuals from Disproportionately Impacted Areas and collaborating with minority and women-owned businesses for additional services. Impressively, it has also contributed over $470,000 to educational and social equity initiatives in Illinois.
On the competitive scene, nuEra is once again drawing attention in the prestigious 2023 Cannabis Cup — a competition they’re no strangers to. From the smooth, rich notes of Cobra Milk in the indica category to the energizing kick of White Truffle in the medical flower division, nuEra is all set to highlight the creativity and quality that have become their trademarks.
In an industry that’s never static, nuEra remains unswerving in its dedication to quality, community outreach and inventive thinking. With new stores set to open their doors in 2024, and the anticipated launch of their comprehensive ecommerce site, nuEra cements its role as a pivotal player in Illinois’ flourishing cannabis marketplace. Indeed, it’s not just a new era of cannabis; it’s the nuEra.
The news and editorial staffs of the Chicago Tribune had no role in this post’s preparation.