QualSights, a leading insights company in the United States, recently launched its Product Consumption Intelligence (PCI) platform, a revolutionary technology designed to help brands capture more precise, accurate and robust product usage behavior data. PCI is a new approach to measuring product consumption and is designed to capture every usage occasion — down to the stock keeping unit (SKU), gram and second — in real-time.
PCI refers to the insights and information gained from analyzing consumer behavior, preferences and feedback related to a specific product. PCI allows brands to now have deeper, reliable, in-context behavioral usage data they can use to inform product innovation, development, renovation, packaging and marketing, to name a few.
The company’s novel PCI platform can capture data about consumption trends throughout the user’s home, tracking use of household goods; food and beverages; wine/spirits; beauty, cleaning and paper products; and more. The platform combines both hardware and software so that consumer packaged goods (CPG) product insight and innovation leaders can passively measure consumption as it happens.
QualSights’ PCI platform is powered by always-on, cloud-connected smart coasters to track when people interact with a product. QualSights ships the coasters directly to participants and includes detailed instructions on how to set up the devices.
Consumers can see exactly how much shampoo they used in their morning shower and the exact amount of laundry detergent they used when washing their clothes.
The smart coaster captures:
- Consumption amounts down to the SKU, gram and down to the second without asking a single question
- Frequency and duration of each usage occasion
- Location of the coaster within a person’s home
PCI involves using advanced data analysis techniques to collect and interpret data on how consumers use, interact with and respond to a product, as well as the factors that influence their purchasing decisions. QualSights is focused on offering this consumer usage data in a timely and cost-effective fashion. By leveraging proprietary technology, companies can remotely observe and engage with consumers as they shop, use or consume products in their homes.
QualSights offers a fully integrated solution that seamlessly supports multiple research methodologies, combining the depth and authenticity of qualitative research with the agility and speed of quantitative research. With a range of data capture options available, QualSights streamlines the analysis process by offering a suite of AI tools to identify and present critical insights easily.
The company’s software allows PCI data to be displayed on a comprehensive set of dashboards allowing study leaders access to a variety of views. They can examine the habits and usage patterns of individual study participants as well as group data, trends and summary charts spanning days, weeks, months and even years.
QualSights founder and CEO Nihal Advani says that his Chicago-based company is excited to be providing breakthrough technology to growing brands. “This new platform allows brands to better understand their target audience, no matter where in the world they’re located,” Advani says. “This technology delivers precision for in-home usage behavior data no brand has had until now.” The applications are many, from uncovering hidden growth opportunities to increasing confidence in product launches and beyond.
“We feel that a competitive advantage arises from comprehensive and genuine insights to help businesses make decisions,” Advani states. “In today’s fast-paced business environment, waiting for a comprehensive analysis of traditional research is no longer an option for companies. Leading brands are turning to industry-leading tools to gain insights quickly and take advantage of global opportunities before their competitors.”
Advani says that by utilizing cutting-edge research technology, companies stay ahead of the curve and make informed business decisions based on the most current and relevant data available. Leveraging a faster and more cost-effective approach to gaining insights allows brands to make data-driven decisions accurately, allowing them to scale more effectively, he says. This approach also allows brands to gain a deep understanding of consumer preferences and behavior on a global scale, enabling them to expand into new markets and reach new customers.
“Ultimately, companies that prioritize data-driven decision-making through innovative research methods are positioned to succeed in today’s dynamic and competitive marketplace,” Advani states. “Our new PCI platform can provide the data that brands need to examine efficient usage and make positive changes.”
QualSights is an insights technology platform that helps brands grow by generating deeper and more authentic insights from consumers anywhere in the world in a remarkably fast and cost-effective manner. QualSights’ patented technology blends the depth and authenticity of qualitative research with the speed and agility of quantitative research. In addition to enabling the capture of offline behavioral data from consumers using a combination of in-context video and passive IoT sensors, QualSights offers a powerful suite of AI tools as well as an easy-to-use presentation builder that helps brands analyze data faster than ever before and quickly present compelling stories. QualSights is used by various Fortune 500 clients in CPG, pharmaceutical, technology and other industries to help with product innovation, renovation and optimization. Visit QualSights online at QualSights.com, LinkedIn and Twitter.
The news and editorial staffs of the Chicago Tribune had no role in this post’s preparation.