Jim O'Donnell: A rare window for George McCaskey and his Bears to stun its paying public

If George McCaskey and associates are indeed embracing bold and fresh imaging and operational tactics, here’s a very simple way to further that public perception and acknowledge the PayPal support of their long dismayed fan base: When invoices go out for season-ticket renewals in February, announce that all are including a 10% discount on 2022 prices.

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