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Dustin McKibben stands out as a unique force in the realm of real estate marketing. Where his peers may just be trying to sell houses, he is a creative marketer. In his work, he focuses on storytelling and detail in his photos and videos, looking to connect with potential buyers on a deeper level. In this way, McKibben aims to establish a connection between the buyer and their new home while earning more for his client. He crafts a story that can make a house worth more to the client and buyer.
What is creative marketing?
The term “creative marketing” may seem redundant. However, while the objectives of both creative and traditional marketers may be the same at the end of the day, creative marketing is a more emotionally driven technique. By incorporating creative concepts into marketing strategies, the marketer tells a story intended to connect with someone on a deeper level. Some individuals may not have as general a connection as established by traditional marketing, but those who do create a connection to a given message that can be more effectively tied to the product a creative marketer is selling.
Attention is currency
McKibben expresses that it is of the utmost importance that a creative marketer gets eyeballs on the product, firm in the belief that “attention is currency.” Marketing pieces should draw attention and hold it, even when the home’s presentation as a product is over or the viewer walks away from the interaction. The idea of the home should linger in their mind because the marketer has established such an effective connection that purchasing the home becomes necessary for the individual, he says.
How does McKibben use creative marketing?
McKibben employs many techniques for his creative marketing strategies, any of which he can pull on to create top-notch home photos or videos. He has connected with homes through songs and incorporated them into his pieces, elevating home tour videos and establishing deeper connections with a buyer who identifies with the chosen song. McKibben is also a unique videographer, thinking outside the boundaries of what a home tour can be.
Many traditional real estate marketers can rely on generic techniques. Still, McKibben fashions a new experience, ensuring that the fresh angle on their home will increase value for the home sellers and make it easier for an agent to do the selling, meaning a possibly bigger paycheck for everyone involved. With these new techniques for real estate video, McKibben can be found on social media showcasing homes in memorable ways.
The creative marketing mindset
Ultimately, McKibben believes that you should not take yourself too seriously, break from the norm and have fun with what you create, and watch things start to change for the better. With this in mind, he is mastering the art of virtual tours, impressive photography and unique videos, all of which come together to create an exceptional buyer experience and an increased home valuation.
The news and editorial staffs of the Chicago Tribune had no role in this post’s preparation.